Located on the silky sands of the picturesque Ashwem Beach, Seraphina Beach Boutique draws inspiration from its surrounds. The aqua and white theme of both the logo and the curtains mirror the sands and water, whilst throw cushions and curtains create a chic facade.
Visitors are immersed in a beach shopping experience that absorbs the sights, sounds and scents of the sea, within this quaint boutique.
Signature hand-block and screen printed textiles are seen throughout Seraphina's collection from the home decor to the womens and childrens range. The line is easy to mix and match with seamlessly coordinated prints, florals and motifs inspired by the designer's travels throughout India.
Accessories and apparel are made from sophisticated fabrics including Indian cotton voiles and silks.The beach boutique offers a whimsical, casual collection of mini and maxi dresses, kaftans, shirts, kurtas, quilts, dresses and beach bags.
The collection will soon include pyjamas for children, jhablas and printed dresses for girls, as well as swim wraps and maxi dresses for women, all with fresh new prints and colours.
Cot and bed quilts, together with the mix and match throw cushions made form carefully sourced material showcase the brands laid back beach lifestyle.
Captivated and inspired by the work of Indian artisans and their creation of block print textiles, Fiona returned to India after working at VOGUE in London and Sydney, to begin the creation of her own collection. Since its inception in 2005, the lifestyle brand has developed and grown and is now stocked world-wide.
Fiona also offers a bespoke service through a recent partnership with her factory in New Delhi. Services offered include production of clothing and home-ware for other labels. The service can assist companies with sourcing, development and manufacturing.