Easily accessible, off the main Chogm Road that connects the North and South in Sangolda, housed in an endearingly refurbished colonial portuguese abode, Freedom Tree stands brightly coloured with it’s welcoming warmth. The white, blue and teal pastel shades of the walls flow easily into the tidily kept lush green strolling lawns and its surrounds - the colour palette acting as a preview of the hues awaiting your entry.
This colour based home brand provides shoppers the freedom to 'mix and match’ with the assistance of helpful, experienced staff who can assist you in choosing the ideal furniture, textiles, lighting, ceramics, accesories and decor for your home. Three rooms, each precisely dressed with the patterns, textures and finishes from Freedom Tree’s collections, offer an in home shopping experience.
Harnessing the skills of exclusively Indian artisans and small scale industry, inspired by representing the living culture that is home-life in India, the Freedom Tree collection carries three kinds of furniture looks - the bare body of the store.
‘Mid century 50’s Retro’ stirs memories from a time past with modish teak that is turned and twirled to make it Mumbai modern.
'Rock, Roll and Recycle' experiments with different woods, repurposed timber taken from homesteads that are now dismantled and infused with industrial structures.
'Clever Crafts' is a look that exists from co-creation, featuring robust handmade furniture, with caressingly crafted details.
A bouquet of diverse yet complimenting, harmoniously merging array of textiles and colours encourages shoppers to start experimenting with patterns and colour.
PRINTS PATTERNS AND TEXTILES
To dress the furniture, Mumbai has always been a story told in Freedom Tree’s signature lines. Inspired by the by-lanes of Mumbai filled with blossoms, the floral abstractions of shaded streets in the city, this year has been rendered in “Painterly Strokes”.
Three themes are initially incited by familiar areas in Mumbai. The collision of cultures and oceans at the Arabian sea, the turbulent open sea on the rocks of Worli Waves, and Marine Drive the city’s promenade, built along the bay and reflecting the gentle passing waters.
MORE PRINTS PATTERNS AND TEXTILES
High rises and their lights at night offered inspiration for a calm geometric called ‘Parel’, a print of multicolored windows looking in called ‘Mombaye’, and ‘Plaksh', a unifying colour block.
Crafts of embroidery, patchwork and digital printing bring the first plans and maps of the Southernmost tip of Mumbai to life on cushion covers and quilts.
‘Summer Blooms’ describes trees and lanes where bouquets of flowers that burn yellow and orange have cascaded down across building fronts leaving petals that sheet the pavements.
Scientific diagrams and recoloured botanical drawings in the fresh colours of their palettes tell stories rendered on masculine prints as well as fiercely floral lines. Patterns range from modern ornamental prints to topical abstractions
More than a decade ago, Freedom Tree ran a cult home store named Takete Maluma. The founder of Freedom Tree, Latika Khosla, an International Trend and Colour consultant based in Mumbai, decided that India’s voice should be heard and wanted to bring ‘designed and made in india’ to the forefront of lifestyle living brands.
She has always seen a home as a nurturing place for family and friends. For Latika, every scuff mark tells a story of the family growing up and the moves the family makes. She recalls, "Kids were allowed to paint walls, and bags were made out of curtains and lampshades out of dress materials."
The brand is available for purchase online, and has a Studio Showcase and Design Store, both in Mumbai.