The DADAblui showroom is located in a quaint Portuguese house on the main Anjuna - Mapusa road in Assagao. The decor in the house is vibrant and kitsch, a reflection of the designer's inspiration of Indian patterns, textiles and mood.
Additionally availbale at the Anjuna flea market (the stall also houses Mermaid's Cafe serving Lavazza coffee, home made cakes and lemonade) and Saturday night market in Goa; wholesale in ibiza and London.
DADAblui's collections are an eclectic mix of neon colours, cotton, leather and Indian vintage textiles, most of the products being one-of-a-kind and in limited editions.
Most inspirations are from traditional Indian patterns and old textiles, especially from Rajasthan where all the old mirror work and khanta is done. Fabrics and fittings come from travels to Mumbai and Delhi while the final design and finishing happens at the home studio here in Goa.
DADAblui's full collection of clothes, bags and accessories are available at the showroom. Artwork from Saffron Wiehl is exclusively available at the flea market stall.
Born and raised in Copenhagen, Denmark, Katja Grew feels not much has changed since she was six years old; the colour Pink, chocolate, playing house and dressing up, all of which is an essential part of her life today and is reflected in her whimsical boutique and collections.
With a desire to live in a tropical environment, she has lived in Firenze, Italy; in Ko-phan-gan in Thailand in the early 90's, while also working in Tokyo. Travelling Asia during the winters, she used to return to Copenhagen to gather more money to travel.
By co-incidence, she arrived in India in 1993 and it was love at first sight. She fancies the palm trees, colours and lifestyle here. She lives here all year round and does not see any other place in the world which she could call home. Katja gains significant inspiration from the trance music scene here which she feels very much a part of. It is visible in the neons that she considers will never go out of fashion.
DADAblui is KATJA GREW
Katja's grandfather is from England, hence her last name Grew. As a child in the seventies, she was not too familiar with the English language back then, and with a lisp, when she pronounced her name 'Katja' 'Grew', it sounded 'Dada' 'Blui'. Katja considers DADAblui as a reflection of her inner child.